At LifePass, we are committed to protecting your privacy and ensuring transparency about how we collect, use, and protect your personal information. This Privacy Policy explains our practices regarding your data when you use our website, mobile applications, and LifePass devices.
Information We Collect
Personal Information
We collect information you provide directly to us, such as when you create an account, use our services, or contact us for support.
Name and contact information (email address, phone number)
Account credentials and authentication information
Payment and billing information
Communication preferences and settings
Support requests and correspondence
Device and Usage Information
When you use LifePass devices and services, we automatically collect certain information:
Location data from LifePass devices for safety and tracking purposes
Device usage patterns and performance metrics
Technical information about your device and browser
IP address and general location information
Website interaction data and analytics
How We Use Your Information
We use the information we collect for the following purposes:
Providing and maintaining our LifePass services
Processing transactions and managing your account
Sending safety alerts and emergency notifications
Improving our products and developing new features
Communicating with you about your account and our services
Ensuring the security and integrity of our services
Complying with legal obligations and protecting our rights
Cookie Usage
LifePass uses cookies and similar technologies to provide functionality, improve performance, and enhance your experience. This section explains what cookies we use and why.
🔒 Necessary Cookies
These cookies are essential for the website to function properly. They enable core functionality such as security, authentication, and accessibility.
Session management cookies
Authentication cookies (Clerk)
Security cookies
Accessibility preferences
Legal basis: Legitimate interest (essential for service provision)
📊 Analytics Cookies
These cookies help us understand how visitors interact with our website so we can improve it.
PostHog Analytics: User behavior tracking, feature usage analytics
Google Analytics: Website performance and visitor statistics
Vercel Analytics: Performance monitoring and optimization
Legal basis: Consent
🎯 Marketing Cookies
These cookies are used to track visitors across websites for advertising and marketing purposes.
Google Ads: Conversion tracking and remarketing
Google Tag Manager: Marketing campaign management
Social Media Pixels: Social media advertising optimization
Legal basis: Consent
Your Cookie Choices
You have control over which cookies we use. You can:
Accept or reject different categories of cookies
Change your preferences at any time
Withdraw your consent
Manage Your Cookie Preferences
You can update your cookie preferences at any time by clicking the button below:
Cookie Retention
Different cookies have different retention periods:
Session cookies: Deleted when you close your browser
Analytics cookies: Typically retained for 2 years
Marketing cookies: Typically retained for 1-2 years
Consent preferences: Stored locally until you clear your browser data
Data Sharing and Third Parties
We may share your information in the following circumstances:
With service providers who help us operate our business
With emergency services when you activate the SOS function
When required by law or legal process
To protect our rights, safety, or property
In connection with a business transaction or reorganization
Third-Party Services
We use the following third-party services that may set their own cookies:
Clerk: Authentication and user management
PostHog: Product analytics and user behavior tracking
Google Services: Analytics, advertising, and tag management
Vercel: Website hosting and performance analytics
Stripe: Payment processing services
Your Rights
Under GDPR and other privacy laws, you have the right to:
Know what personal data we collect and how we use it
Access your personal data
Correct inaccurate personal data
Delete your personal data
Restrict processing of your personal data
Data portability
Object to processing
Withdraw consent at any time
Exercising Your Rights
To exercise these rights, please contact us using the information provided below. We will respond to your request within 30 days as required by applicable law.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
Account information: Retained while your account is active
Location data: Retained for safety purposes as required by law
Transaction data: Retained for 7 years for legal compliance
Analytics data: Typically retained for 2-3 years
Communication records: Retained for 3 years
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
Encryption of data in transit and at rest
Regular security assessments and audits
Access controls and authentication systems
Employee training on data protection
Incident response procedures
Children's Privacy
Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.
International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.
Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this Privacy Policy periodically for any changes.
Contact Us
If you have any questions about our privacy practices or this Privacy Policy, please contact us:
Email: privacy@lifepass.com
Website: Contact form on our website
Address: Mountain Technologies SRL, Bastioni di porta nuova 21, Milan, Milano, 20121, Italy
This privacy policy was last updated on 9/19/2025. We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.